Thrifty Car Rental

(Thrifty.com)

• Based on successfully managing digital strategies for Thrifty’s sister company, Dollar Rent A Car, in 2006 won the Thrifty account
• Oversaw the Paid Search campaigns (domestic and international), SEO implementation, and email marketing
• Managed their web site redesign in 2007, including focus group testing, integration with their offline components and CRM systems
• Oversaw display advertising creative and production
• During 2007 transitioned from Atlas Onepoint to Omniture SearchCenter and from WebTrends to SiteCatalyst
• Transitioned out of Zustek eBizmailer to Responsys as an ESP solution for both Dollar and Thrifty

Tampa Bay Buccaneers

(Buccaneers.com)

• Managed and participated in the development of the original web site from ground zero, as well as managed subsequent redesigns, and ongoing maintenance
• Responsible for helping architect and staff The Buccaneer’s in-house web team
• Integrated online/offline promotional campaigns
• Developed CRM systems for season ticket holders

Melitta Coffee

(Melitta.com)

• Headquartered in Germany, worked with Melitta North America managing the web site redesign which included bridging their 3rd party e-commerce solution (Ecometry) with their back end
• Refined their site architecture and user experience (UX/UI)
• Integrated their online/offline catalog

Hooters Restaurants

(Hooters.com)

• Worked with the original Hooters owners to manage and develop the original Hooters.com web site and associated promotional efforts
• Integrated online campaigns with in-store and offline promotions. Implemented innovative promotional components like “calendar girl of the day” and 3-D calendar girl

Super Kmart & Kmart

(SuperKmart.com, Kmart.com)

• Responsible for content development and design associated with the development of the Super Kmart web site from the ground up
• Participated in the home page redesign for Kmart.com

McDonald’s

(Mcdonalds.com)

• Managed the online marketing and social media campaigns for the southeast co-op, the largest co-op in the McDonald’s family and included the Caspers Company

Marriott

(Marriott.com)

• Managed the search engine paid placement campaign and SEO for Marriott Renaissance Vinoy
• Based on that success, began managing SEO for high-end, luxury Marriott properties
• Gained insight into their tracking system and procedures as it related to SEM
• Contributed to their keyword stewardship guidelines
• Used DoubleClick DART for campaign management

Nelnet

(nelnet.com)

• Developed and maintained marketing ecosystems from lead generation through ongoing retention for websites associated with four of Nelnet’s subsidiary companies within the NES division: CUnet, Petersons, ResumeEdge, and EssayEdge
• These companies offered digital marketing services for Not-For-Profit and For-Profit colleges and universities as well as associated peripheral and ancillary services
• Included strategies and analytics associated with product development, search engine marketing, display advertising, mobile, social, call center, email, affiliate marketing, A/B Testing, and website redesigns

CUnet

(CollegeInfo.com)

• Boosted unique visitor traffic by 40% and online conversions by 15% through marketing and website redesigns
• Had the great pleasure to hire, train, lead, and mentor incredible nationwide team of 50+ marketers, IT, and developers
• Managed all phases of SDLC including elaboration, design, development, testing and support; was responsible for audience generation/marketing, UI/UX, and product development

Peterson's

(Petersons.com)

• Collaborated with other software developers, business analysts and software architects to plan, design, develop, test, and maintain web-based business applications built on Microsoft technologies
• Grew Highlands Ranch office from zero to 30+ associates in 2 years

EssayEdge

(EssayEdge.com)

• Managed all phases of SDLC including elaboration, design, development, testing and support
• Was responsible for audience generation/marketing, UI/UX, and product development

ResumeEdge

(ResumeEdge.com)

• Successfully expanded marketing campaigns for Resume Edge to include China
• Managed all phases of SDLC including elaboration, design, development, testing and support
• Was responsible for audience generation/marketing, UI/UX, and product development

Bayshore Solutions

(BayshoreSolutions.com)

• Responsible for raising brand awareness, growing adoption in new markets, generating leads, converting new business sales, and driving brand positioning
• Included all aspects of corporate marketing and communication initiatives including strategy, branding, positioning, omni-channel marketing, paid and organic search, paid and organic social media, mobile, corporate events, press releases, email marketing, blog posts, content development, thought leadership, collateral materials, marketing automation, and (of course) company website

FKQ Advertising + Marketing

(FKQ.com)

• While Vice President at Site Dynamics Interactive Communications, led acquisition and merger initiatives with FKQ Advertising + Marketing in 2007
• Pre-merger, FKQ was a traditional advertising agency specializing in print, broadcast television and radio, cable, outdoor, and direct response marketing
• Post-merger, primary role at FKQ was to transition, integrate, and manage all Site Dynamic employees and resources as an interactive arm of the now full-service agency providing digital marketing, website development, and hosting services

Site Dynamics

(SiteDynamics.com)

• Co-founded the company
• Grew it to over 30 employees with an international client base
• Eventually sold/merged the company with FKQ Advertising + Marketing
• While at Site Dynamics, gained experience in all aspects of the company from sales and product development to digital marketing and business development
• Primary focus was digital strategies, innovation, lead generation, conversion optimization, website development, usability-driven redesigns, analytics, reporting, and data interpretation